Fri Jan 16

Today we start Review for your final Exam on THURSDAY JANUARY 22!!

Here is a list of terms for Chapter 1

Here is a list of what you are responsible for knowing for the Final Exam. Today we will have to computer based review activities and then you are to work on writing brief definitions for the following terms to study from. We will work on the difficult ones as a group.

* = Not in Textbook


Marketing:
Industrial goods (finished goods)
Raw material
Supply and Demand
Marketing Organization (Regional, International, Brand, Distribution)
Target Market
aggregate market
differentiated market

Marketing mix (4 P's)
Product Mix
Promotions Mix
Pricing Mix
Place Mix

Brand / Branding
Push strategy
Pull strategy
* Census