Tue Nov 25

Going International: Marketing in a Globalizing World.

For this project, you may work alone or with a partner. You are to find a product or service that is NOT sold in Canada. You are then responsible for marketing this product in Canada. Keep in mind current consumer trends, people are becoming more concerned about the environment, we are moving into a recession etc. It can be anything as long as it isn’t sold in Canada (It must be legal of course).

Project must include all of the following:

• Picture(s) and description of the product or service
• Advantages of bringing the product to Canada
• Disadvantages of bringing in the product to Canada
• Cultural Challenges
• Who will the target market be
• A slogan for the product
• A jingle for the product
• A list of direct and indirect competition
• One of the following (must include the slogan and/or jingle)
o Two different advertisements that include both print and pictures
o A 15-30 radio/sound advertisement
o A 15-30 second T.V. Commercial

You can present your project as a report or in a Powerpoint presentation.

TOTAL 50 MARKS!!

Due: Tuesday December 2!

Mon Nov 24

Today we will watch a video on Global Economics. Next answer the following questions and hand them in.

1. What are the WTF, IMF and GATT?
2. What were they set up to do?
3. Given that there are fewer big companies and more and more are going international, what implications does the IMF, WTO, and GATT have on companies
4.. ~Go on-line and find out what these terms mean.
a) fair trade
b) organic
c) bird friendly coffee
d) fair wage
5. You are in charge of marketing for a major clothing company (like the GAP). ~The company gets caught using child labour (12-14 year olds) and the children have to work 14 hours a day 6 days a week with only two 10 minute breaks. ~In addition, they only get paid $1.00 U.S./day. ~The news runs a story on your company and it really hurts your company's image. ~Your boss says that it is your job to run damage control, that is, improve the company's image. ~Write a description describing how you would do this. ~
6. ~Keeping marketing in mind, is it ever to a company's advantage to pay more for labour or resources (paying a working wage)? Why or Why not? USE EXAMPLES.

Fri Nov 21

Go to the following link and answer the following questions.

http://www.virgin.com/home.aspx

1. What is the product mix for the Virgin brand?
2. What challenges would such a diverse product mix present for the people in charge of marketing?
3. Go to the About Virgin Link: write a brief overview of the Virgin company?
4. What type of person is Richard Branson, what are his characteristics, and do you think that his personality has contributed to his success? Explain.
5. Explore the virgin website. What are 5 things that you find interesting?
6. On a scale of 1-10 how would you rate the Virgin website? EXPLAIN

Thur Nov 20

Commercial Day

Today we are going to look at complaints in advertising. We have already seen a number of Banned commercials in class.

First, go to the following link of the 10 most controversial ads of 2006.
http://news.bbc.co.uk/2/hi/uk_news/magazine/6640005.stm

1. Do you find any of these advertisements controversial/offensive? Which ones?

Now go to youtube and look up 'banned commercials http://www.youtube.com/results?search_query=banned+commercials
2. Is it ever beneficial for a company to produce an advertisement that offends people or an advertisement that may get banned? EXPLAINM

Now go to this site and read about Mentos and Diet Coke http://www.tutor2u.net/newsmanager/templates/?a=1949&z=69

Go to Youtube and look for other mentos/diet coke video's http://www.youtube.com/results?search_query=Coke+Mentos

3. Do you think that Coke is using the Mentos 'reaction' as a marketing advantage, or is it a disadvantage? Explain your answer.

4. Go to the following link and read some product reviews.
a) How can product reviews be beneficial and negative to products
b) Now think of a product that you have recently purchased or used and write your own descriptive review on it.

Wed Nov 19

Fieldtrip Debrief/discussion

Read and answer the question on Aldo Shoes, pgs 204 and 205

Tue Nov 18

Field trip

For the students that don't go..

Please go to the following website. www.innovasion.ca

1. Pick TWO companies/exhibitors and evaluate and critic their website. What are their products? Who are they selling to? Is it a good website? Etc.

2. Pick to of the speakers and complete a summary on their background and experiences.

Please hand in to the teacher when you finish.

Mon Nov 17

Chapter 5 test

Commercial Day.

Aldo Shoe questions

Commercial presentations

Fri Nov 14

Good morning, sorry I am away today.

You have entire class to work on your 'Igniting the Buzz' Projects from yesterday (Due Tuesday)

TEST on MONDAY

Thu Nov 13

Commercial Day

Watch Video "Igniting the Buzz"

Discuss 'Word of mouth','Knock off' and 'Spin off' products.

New Assignment: "Igniting the Buzz" DUE NEXT TUESDAY

TEST on Chapter 5 is on MONDAY

Wed Nov 12

Today we will be doing a review of Chapter 5 in preparation for your test.

Please complete questions 1-4 on page 200. When you are finished, please show it to me for a completion check.

Fri Nov 7

Today you have the whole class to catch up and finish all the work from the past few classes. Please hand in the assignments when you complete them.

Thu Nov 6

Commercial Day

Notes on Utility

Today we will be getting close to the end on Chapter 5 and you know what that means, there's a test around the corner. The TEST will be Next Wednesday!

PART 1
Today there will be some reading and questions.
Start by reading 'Product Mapping' on pgs 191 - 193 in your textbook.
1. Define Product mapping in your own words.
2. Look at Figure 5.26 on page 193. This is an example of a product mapping chart. You are to create your own chart (ON THE COMPUTER) using the following Information:

The TOPIC is Snack Foods

Use the same category rating scales:
messy ---------------------------- easy to eat
unhealthy/fattening -------------- healthy/lowfat
boring/traditional ---------------- fun/interesting flavours
expensive ----------------------- inexpensive

The snack foods that you are to put on the chart are:
pudding (chocolate, vanilla, etc)
cut up veggies
fruit (apples, bananas, etc)b
granola bars (and similar products)
cheese snacks (handi snacks, cheese strings etc)
crackers (saltine, ritz, etc)
chips (tortilla and potato)

3. When you are done, share your results with someone else. Explain how similar or different your chart was.

PART 2
Read 'Marketing Oppourtunity Analysis' on pages 193 - 195
4. What is 'Marketing Oppourtunity Analysis' ?
5. You are to do your own Marketing Oppourtunity Analysis of your own. You can pick any brand of product you would like to complete the MOA or you can use TIDE COLDWATER
Link to TIDE COLDWATER site: http://www.tide.com/en_US/tidecoldwater/index.jsp
You may need to search the internet to answer the following questions
a) List all of the similar brands that compete with Tide Coldwater laundry detergent (or the brand you picked).
b) Now pick out the INDIRECT competition and write them down.
c). Now write down the DIRECT competition.
d) Now that you have an idea of what competition is out there, does Tide Coldwater (or your product/brand) have 'market potential'? Explain.

Part 3
Read 'Benefit Analysis' pages 196-197.
7. What is a cost-benefit analysis? (your own words of course)
Hand in when you are finished.
Due at the end of class on Monday. ~

Wed Nov 5

Discussion on the Stages of Product Development.

Time to work on the assignment from yesterday.

Tue Nov 4

Commercial Day

Today we are starting product development and we are going to look at some 'strange' new products that are entering the market.
First, you will need to open the Document "NEW PRODUCTS" on the shared drive (go to the shared drive, open classes, Mr. Southwell, and then open the NEW PRODUCTS document)

Then answer the following question on EACH of the 12 products. (answer question 1-4 twelve times)

1. Do you think that this product will sell (is it feasible)?
2. Do you think that this product would have a traditional, niche, fad, or seasonal life cycle?
3. Who would the target market for this product be? (Be specific)
4. How do you think this product would best be marketed (T.V., Radio. Internet, Infomercials etc)

Answer only once, at the end.

5. What are at least 3 things that make a product successful?

Good Luck!

Homework: Hover Shoes DUE FRIDAY

Mon Nov 3

NOTE: Fridays lesson was changed as you had already seen the video 'Buying into Sexy'
instead you received two new assignments. Please see me if you were away.

Today we will sign up for your advertisement presentations

Next we will read and talk about inventions vs. innovations.

Finish the following questions and hand it in when you are finished.

Questions:
1. Go to the following link. Click on each of the sidebar links (Your Health, On the Go, etc). For each one, write down if you feel that this is an Invention or an Innovation and WHY.

www.time.com/time/2001/inventions/index.html

2. Go to the following link listing some Canadian Inventions and pick THREE (3) 'inventions' and answer questions a,b, and c


http://inventors.about.com/od/cstartinventions/a/Canadian.htm

a) Who is the 'inventor'?
b) What is the invention?
c) Is this actually an invention or an innovation? Why?