Today is a Review of some of the things we have learned so far.
You are to play a game of JA Titan again. This time, keep in mind the importance of Supply and Demand, the importance of Marketing, R & D Research and Development, (and capital investment {not part of the course}. This is for marks, here is the marks breakdown:
If you play a Short Game and get a Performance Index Score of 60+ you get 3/5
If you play a Medium Game and get a Performance Index of 50+ you get 3/5
If you play a Short Game and get a P.I. of 90+, you receive 4/5
If you play a Medium Game and get a P.I. of 80+ you receive 4/5
If you play either a Short, Medium, or Long game and get 100+ you will get 5/5
(If you try 2 games and still can't score a high Performance Index, you will still receive a 3/5)
Good Luck
Here is the link: http://titan.ja.org/ The User Name is: frank hurt and the Password is: hornets
Sorry I missed you at the Hoedown. (My daughter, wife and I all have Norwalk Virus)
Have a Great Holiday!!! See you in the New Year!!
Friday, December 19, 2008
Monday, December 15, 2008
Mon Dec 15
Today you are to work on the following assignment on-line. Here is the link
http://www.worldofmarketing.nelson.com/studactivities_ch08_02.html
http://www.worldofmarketing.nelson.com/studactivities_ch08_02.html
Sunday, December 14, 2008
Thursday, December 4, 2008
Fri Dec 5
Today we are going to discuss "Thank you for Smoking" (didn't get to it yesterday)
Next go to the following website and do the activity.
http://www.worldofmarketing.nelson.com/studactivities_ch09_01.html
Have a good weekend.
Next go to the following website and do the activity.
http://www.worldofmarketing.nelson.com/studactivities_ch09_01.html
Have a good weekend.
Tuesday, December 2, 2008
Monday, November 24, 2008
Tue Nov 25
Going International: Marketing in a Globalizing World.
For this project, you may work alone or with a partner. You are to find a product or service that is NOT sold in Canada. You are then responsible for marketing this product in Canada. Keep in mind current consumer trends, people are becoming more concerned about the environment, we are moving into a recession etc. It can be anything as long as it isn’t sold in Canada (It must be legal of course).
Project must include all of the following:
• Picture(s) and description of the product or service
• Advantages of bringing the product to Canada
• Disadvantages of bringing in the product to Canada
• Cultural Challenges
• Who will the target market be
• A slogan for the product
• A jingle for the product
• A list of direct and indirect competition
• One of the following (must include the slogan and/or jingle)
o Two different advertisements that include both print and pictures
o A 15-30 radio/sound advertisement
o A 15-30 second T.V. Commercial
You can present your project as a report or in a Powerpoint presentation.
TOTAL 50 MARKS!!
Due: Tuesday December 2!
For this project, you may work alone or with a partner. You are to find a product or service that is NOT sold in Canada. You are then responsible for marketing this product in Canada. Keep in mind current consumer trends, people are becoming more concerned about the environment, we are moving into a recession etc. It can be anything as long as it isn’t sold in Canada (It must be legal of course).
Project must include all of the following:
• Picture(s) and description of the product or service
• Advantages of bringing the product to Canada
• Disadvantages of bringing in the product to Canada
• Cultural Challenges
• Who will the target market be
• A slogan for the product
• A jingle for the product
• A list of direct and indirect competition
• One of the following (must include the slogan and/or jingle)
o Two different advertisements that include both print and pictures
o A 15-30 radio/sound advertisement
o A 15-30 second T.V. Commercial
You can present your project as a report or in a Powerpoint presentation.
TOTAL 50 MARKS!!
Due: Tuesday December 2!
Sunday, November 23, 2008
Mon Nov 24
Today we will watch a video on Global Economics. Next answer the following questions and hand them in.
1. What are the WTF, IMF and GATT?
2. What were they set up to do?
3. Given that there are fewer big companies and more and more are going international, what implications does the IMF, WTO, and GATT have on companies
4.. ~Go on-line and find out what these terms mean.
a) fair trade
b) organic
c) bird friendly coffee
d) fair wage
5. You are in charge of marketing for a major clothing company (like the GAP). ~The company gets caught using child labour (12-14 year olds) and the children have to work 14 hours a day 6 days a week with only two 10 minute breaks. ~In addition, they only get paid $1.00 U.S./day. ~The news runs a story on your company and it really hurts your company's image. ~Your boss says that it is your job to run damage control, that is, improve the company's image. ~Write a description describing how you would do this. ~
6. ~Keeping marketing in mind, is it ever to a company's advantage to pay more for labour or resources (paying a working wage)? Why or Why not? USE EXAMPLES.
1. What are the WTF, IMF and GATT?
2. What were they set up to do?
3. Given that there are fewer big companies and more and more are going international, what implications does the IMF, WTO, and GATT have on companies
4.. ~Go on-line and find out what these terms mean.
a) fair trade
b) organic
c) bird friendly coffee
d) fair wage
5. You are in charge of marketing for a major clothing company (like the GAP). ~The company gets caught using child labour (12-14 year olds) and the children have to work 14 hours a day 6 days a week with only two 10 minute breaks. ~In addition, they only get paid $1.00 U.S./day. ~The news runs a story on your company and it really hurts your company's image. ~Your boss says that it is your job to run damage control, that is, improve the company's image. ~Write a description describing how you would do this. ~
6. ~Keeping marketing in mind, is it ever to a company's advantage to pay more for labour or resources (paying a working wage)? Why or Why not? USE EXAMPLES.
Thursday, November 20, 2008
Fri Nov 21
Go to the following link and answer the following questions.
http://www.virgin.com/home.aspx
1. What is the product mix for the Virgin brand?
2. What challenges would such a diverse product mix present for the people in charge of marketing?
3. Go to the About Virgin Link: write a brief overview of the Virgin company?
4. What type of person is Richard Branson, what are his characteristics, and do you think that his personality has contributed to his success? Explain.
5. Explore the virgin website. What are 5 things that you find interesting?
6. On a scale of 1-10 how would you rate the Virgin website? EXPLAIN
http://www.virgin.com/home.aspx
1. What is the product mix for the Virgin brand?
2. What challenges would such a diverse product mix present for the people in charge of marketing?
3. Go to the About Virgin Link: write a brief overview of the Virgin company?
4. What type of person is Richard Branson, what are his characteristics, and do you think that his personality has contributed to his success? Explain.
5. Explore the virgin website. What are 5 things that you find interesting?
6. On a scale of 1-10 how would you rate the Virgin website? EXPLAIN
Thur Nov 20
Commercial Day
Today we are going to look at complaints in advertising. We have already seen a number of Banned commercials in class.
First, go to the following link of the 10 most controversial ads of 2006.
http://news.bbc.co.uk/2/hi/uk_news/magazine/6640005.stm
1. Do you find any of these advertisements controversial/offensive? Which ones?
Now go to youtube and look up 'banned commercials http://www.youtube.com/results?search_query=banned+commercials
2. Is it ever beneficial for a company to produce an advertisement that offends people or an advertisement that may get banned? EXPLAINM
Now go to this site and read about Mentos and Diet Coke http://www.tutor2u.net/newsmanager/templates/?a=1949&z=69
Go to Youtube and look for other mentos/diet coke video's http://www.youtube.com/results?search_query=Coke+Mentos
3. Do you think that Coke is using the Mentos 'reaction' as a marketing advantage, or is it a disadvantage? Explain your answer.
4. Go to the following link and read some product reviews.
a) How can product reviews be beneficial and negative to products
b) Now think of a product that you have recently purchased or used and write your own descriptive review on it.
Today we are going to look at complaints in advertising. We have already seen a number of Banned commercials in class.
First, go to the following link of the 10 most controversial ads of 2006.
http://news.bbc.co.uk/2/hi/uk_news/magazine/6640005.stm
1. Do you find any of these advertisements controversial/offensive? Which ones?
Now go to youtube and look up 'banned commercials http://www.youtube.com/results?search_query=banned+commercials
2. Is it ever beneficial for a company to produce an advertisement that offends people or an advertisement that may get banned? EXPLAINM
Now go to this site and read about Mentos and Diet Coke http://www.tutor2u.net/newsmanager/templates/?a=1949&z=69
Go to Youtube and look for other mentos/diet coke video's http://www.youtube.com/results?search_query=Coke+Mentos
3. Do you think that Coke is using the Mentos 'reaction' as a marketing advantage, or is it a disadvantage? Explain your answer.
4. Go to the following link and read some product reviews.
a) How can product reviews be beneficial and negative to products
b) Now think of a product that you have recently purchased or used and write your own descriptive review on it.
Monday, November 17, 2008
Tue Nov 18
Field trip
For the students that don't go..
Please go to the following website. www.innovasion.ca
1. Pick TWO companies/exhibitors and evaluate and critic their website. What are their products? Who are they selling to? Is it a good website? Etc.
2. Pick to of the speakers and complete a summary on their background and experiences.
Please hand in to the teacher when you finish.
For the students that don't go..
Please go to the following website. www.innovasion.ca
1. Pick TWO companies/exhibitors and evaluate and critic their website. What are their products? Who are they selling to? Is it a good website? Etc.
2. Pick to of the speakers and complete a summary on their background and experiences.
Please hand in to the teacher when you finish.
Thursday, November 13, 2008
Fri Nov 14
Good morning, sorry I am away today.
You have entire class to work on your 'Igniting the Buzz' Projects from yesterday (Due Tuesday)
TEST on MONDAY
You have entire class to work on your 'Igniting the Buzz' Projects from yesterday (Due Tuesday)
TEST on MONDAY
Thu Nov 13
Commercial Day
Watch Video "Igniting the Buzz"
Discuss 'Word of mouth','Knock off' and 'Spin off' products.
New Assignment: "Igniting the Buzz" DUE NEXT TUESDAY
TEST on Chapter 5 is on MONDAY
Watch Video "Igniting the Buzz"
Discuss 'Word of mouth','Knock off' and 'Spin off' products.
New Assignment: "Igniting the Buzz" DUE NEXT TUESDAY
TEST on Chapter 5 is on MONDAY
Wed Nov 12
Today we will be doing a review of Chapter 5 in preparation for your test.
Please complete questions 1-4 on page 200. When you are finished, please show it to me for a completion check.
Please complete questions 1-4 on page 200. When you are finished, please show it to me for a completion check.
Fri Nov 7
Today you have the whole class to catch up and finish all the work from the past few classes. Please hand in the assignments when you complete them.
Wednesday, November 5, 2008
Thu Nov 6
Commercial Day
Notes on Utility
Today we will be getting close to the end on Chapter 5 and you know what that means, there's a test around the corner. The TEST will be Next Wednesday!
PART 1
Today there will be some reading and questions.
Start by reading 'Product Mapping' on pgs 191 - 193 in your textbook.
1. Define Product mapping in your own words.
2. Look at Figure 5.26 on page 193. This is an example of a product mapping chart. You are to create your own chart (ON THE COMPUTER) using the following Information:
The TOPIC is Snack Foods
Use the same category rating scales:
messy ---------------------------- easy to eat
unhealthy/fattening -------------- healthy/lowfat
boring/traditional ---------------- fun/interesting flavours
expensive ----------------------- inexpensive
The snack foods that you are to put on the chart are:
pudding (chocolate, vanilla, etc)
cut up veggies
fruit (apples, bananas, etc)b
granola bars (and similar products)
cheese snacks (handi snacks, cheese strings etc)
crackers (saltine, ritz, etc)
chips (tortilla and potato)
3. When you are done, share your results with someone else. Explain how similar or different your chart was.
PART 2
Read 'Marketing Oppourtunity Analysis' on pages 193 - 195
4. What is 'Marketing Oppourtunity Analysis' ?
5. You are to do your own Marketing Oppourtunity Analysis of your own. You can pick any brand of product you would like to complete the MOA or you can use TIDE COLDWATER
Link to TIDE COLDWATER site: http://www.tide.com/en_US/tidecoldwater/index.jsp
You may need to search the internet to answer the following questions
a) List all of the similar brands that compete with Tide Coldwater laundry detergent (or the brand you picked).
b) Now pick out the INDIRECT competition and write them down.
c). Now write down the DIRECT competition.
d) Now that you have an idea of what competition is out there, does Tide Coldwater (or your product/brand) have 'market potential'? Explain.
Part 3
Read 'Benefit Analysis' pages 196-197.
7. What is a cost-benefit analysis? (your own words of course)
Hand in when you are finished.
Due at the end of class on Monday. ~
Notes on Utility
Today we will be getting close to the end on Chapter 5 and you know what that means, there's a test around the corner. The TEST will be Next Wednesday!
PART 1
Today there will be some reading and questions.
Start by reading 'Product Mapping' on pgs 191 - 193 in your textbook.
1. Define Product mapping in your own words.
2. Look at Figure 5.26 on page 193. This is an example of a product mapping chart. You are to create your own chart (ON THE COMPUTER) using the following Information:
The TOPIC is Snack Foods
Use the same category rating scales:
messy ---------------------------- easy to eat
unhealthy/fattening -------------- healthy/lowfat
boring/traditional ---------------- fun/interesting flavours
expensive ----------------------- inexpensive
The snack foods that you are to put on the chart are:
pudding (chocolate, vanilla, etc)
cut up veggies
fruit (apples, bananas, etc)b
granola bars (and similar products)
cheese snacks (handi snacks, cheese strings etc)
crackers (saltine, ritz, etc)
chips (tortilla and potato)
3. When you are done, share your results with someone else. Explain how similar or different your chart was.
PART 2
Read 'Marketing Oppourtunity Analysis' on pages 193 - 195
4. What is 'Marketing Oppourtunity Analysis' ?
5. You are to do your own Marketing Oppourtunity Analysis of your own. You can pick any brand of product you would like to complete the MOA or you can use TIDE COLDWATER
Link to TIDE COLDWATER site: http://www.tide.com/en_US/tidecoldwater/index.jsp
You may need to search the internet to answer the following questions
a) List all of the similar brands that compete with Tide Coldwater laundry detergent (or the brand you picked).
b) Now pick out the INDIRECT competition and write them down.
c). Now write down the DIRECT competition.
d) Now that you have an idea of what competition is out there, does Tide Coldwater (or your product/brand) have 'market potential'? Explain.
Part 3
Read 'Benefit Analysis' pages 196-197.
7. What is a cost-benefit analysis? (your own words of course)
Hand in when you are finished.
Due at the end of class on Monday. ~
Wed Nov 5
Discussion on the Stages of Product Development.
Time to work on the assignment from yesterday.
Time to work on the assignment from yesterday.
Monday, November 3, 2008
Tue Nov 4
Commercial Day
Today we are starting product development and we are going to look at some 'strange' new products that are entering the market.
First, you will need to open the Document "NEW PRODUCTS" on the shared drive (go to the shared drive, open classes, Mr. Southwell, and then open the NEW PRODUCTS document)
Then answer the following question on EACH of the 12 products. (answer question 1-4 twelve times)
1. Do you think that this product will sell (is it feasible)?
2. Do you think that this product would have a traditional, niche, fad, or seasonal life cycle?
3. Who would the target market for this product be? (Be specific)
4. How do you think this product would best be marketed (T.V., Radio. Internet, Infomercials etc)
Answer only once, at the end.
5. What are at least 3 things that make a product successful?
Good Luck!
Homework: Hover Shoes DUE FRIDAY
Today we are starting product development and we are going to look at some 'strange' new products that are entering the market.
First, you will need to open the Document "NEW PRODUCTS" on the shared drive (go to the shared drive, open classes, Mr. Southwell, and then open the NEW PRODUCTS document)
Then answer the following question on EACH of the 12 products. (answer question 1-4 twelve times)
1. Do you think that this product will sell (is it feasible)?
2. Do you think that this product would have a traditional, niche, fad, or seasonal life cycle?
3. Who would the target market for this product be? (Be specific)
4. How do you think this product would best be marketed (T.V., Radio. Internet, Infomercials etc)
Answer only once, at the end.
5. What are at least 3 things that make a product successful?
Good Luck!
Homework: Hover Shoes DUE FRIDAY
Sunday, November 2, 2008
Mon Nov 3
NOTE: Fridays lesson was changed as you had already seen the video 'Buying into Sexy'
instead you received two new assignments. Please see me if you were away.
Today we will sign up for your advertisement presentations
Next we will read and talk about inventions vs. innovations.
Finish the following questions and hand it in when you are finished.
Questions:
1. Go to the following link. Click on each of the sidebar links (Your Health, On the Go, etc). For each one, write down if you feel that this is an Invention or an Innovation and WHY.
www.time.com/time/2001/inventions/index.html
2. Go to the following link listing some Canadian Inventions and pick THREE (3) 'inventions' and answer questions a,b, and c
http://inventors.about.com/od/cstartinventions/a/Canadian.htm
a) Who is the 'inventor'?
b) What is the invention?
c) Is this actually an invention or an innovation? Why?
instead you received two new assignments. Please see me if you were away.
Today we will sign up for your advertisement presentations
Next we will read and talk about inventions vs. innovations.
Finish the following questions and hand it in when you are finished.
Questions:
1. Go to the following link. Click on each of the sidebar links (Your Health, On the Go, etc). For each one, write down if you feel that this is an Invention or an Innovation and WHY.
www.time.com/time/2001/inventions/index.html
2. Go to the following link listing some Canadian Inventions and pick THREE (3) 'inventions' and answer questions a,b, and c
http://inventors.about.com/od/cstartinventions/a/Canadian.htm
a) Who is the 'inventor'?
b) What is the invention?
c) Is this actually an invention or an innovation? Why?
Thursday, October 30, 2008
Fri Oct 31
Happy Halloween!!
Watch Video "Buying into Sexy"
After the video, answer the following questions and E-Mail the to me please.
1. What is a Tween?
2. What is "Age Compression"?
3. Do you think that Demand for products always exists, or can marketers create demand? Explain.
4. Do you think that 'sexy' ads improve or hurt the overall image of women? Explain
Watch Video "Buying into Sexy"
After the video, answer the following questions and E-Mail the to me please.
1. What is a Tween?
2. What is "Age Compression"?
3. Do you think that Demand for products always exists, or can marketers create demand? Explain.
4. Do you think that 'sexy' ads improve or hurt the overall image of women? Explain
Thur Oct 30
Commercial Day
Time to finish work from yesterday and start to work on finding an advertisement to present to the class.
(Sorry about the technical difficulties)
Time to finish work from yesterday and start to work on finding an advertisement to present to the class.
(Sorry about the technical difficulties)
Tuesday, October 28, 2008
Wed Oct 29
Please go to the following links and answer the questions. (Advanced Students as well) When you finish, please print out the answers and hand them in. See you tomorrow :)
Yesterday we talked about the economic cycle and how the way people spend their money can effect the overall economy. Answer the pole question at the link below and then answer the question. http://www.cbc.ca/news/polls/economic-circumstances.html
1. How do you feel about the current economic situation? Are you worried? How does this compare to how most people in Canada feel?
Watch the video at the following link.
http://www.cbc.ca/video/popup.html?http://www.cbc.ca/mrl3/8752/news/features/students-financials-081018.wmv
Next read the article on financial tips for people in their 20's at the following link (I know your not in your 20's but you will be sooner than you think)
2. What are 4 peices of advice that you got from this article (point form is okay)?
Go to the following link and then answer question #3
3. In your own words define GDP.
Next look at the next link on GDP and the World. (I've given you a link to a map with the country names as well)
http://en.wikipedia.org/wiki/Image:GDP_nominal_per_capita_world_map_IMF_2007.PNG
http://www.mapsnworld.com/world-map-political.html
4. What country's have the highest GDP?
5. What areas have the lowest GDP?
Many large company's operate internationally and a country's GDP could impact the company or change how a product is marketed. Coke is a good example go to the link below.
http://www.coca-cola.com/
6. Is it a good idea for coke to sell and advertise in so many countries around the world? Why or Why not?
7. What are some other company's that could operate all over the world (in country's with high and low GDP)?
8. What are some company's that would only be successful in country's with High GDP?
9. What kind of company's would only be successful in country's with Low GDP?
Yesterday we talked about the economic cycle and how the way people spend their money can effect the overall economy. Answer the pole question at the link below and then answer the question. http://www.cbc.ca/news/polls/economic-circumstances.html
1. How do you feel about the current economic situation? Are you worried? How does this compare to how most people in Canada feel?
Watch the video at the following link.
http://www.cbc.ca/video/popup.html?http://www.cbc.ca/mrl3/8752/news/features/students-financials-081018.wmv
Next read the article on financial tips for people in their 20's at the following link (I know your not in your 20's but you will be sooner than you think)
2. What are 4 peices of advice that you got from this article (point form is okay)?
Go to the following link and then answer question #3
3. In your own words define GDP.
Next look at the next link on GDP and the World. (I've given you a link to a map with the country names as well)
http://en.wikipedia.org/wiki/Image:GDP_nominal_per_capita_world_map_IMF_2007.PNG
http://www.mapsnworld.com/world-map-political.html
4. What country's have the highest GDP?
5. What areas have the lowest GDP?
Many large company's operate internationally and a country's GDP could impact the company or change how a product is marketed. Coke is a good example go to the link below.
http://www.coca-cola.com/
6. Is it a good idea for coke to sell and advertise in so many countries around the world? Why or Why not?
7. What are some other company's that could operate all over the world (in country's with high and low GDP)?
8. What are some company's that would only be successful in country's with High GDP?
9. What kind of company's would only be successful in country's with Low GDP?
Monday, October 27, 2008
Tue Oct 28
Commercial Day
Discussion, "What is marketing?" Who uses marketing? How is it changing?
Notes on the economic cycle and free market
Question: (due tomorrow)
1. If Canada is heading into a recession, what could the following company's marketing departments do to help keep customers buying their products, despite a downturn in overall consumer spending?
a) a BMW dealership
b) a Dollar store
c) a beauty salon
d) a travel agency
PLEASE E-mail your answer to southwell_j@sd36.bc.ca
Discussion, "What is marketing?" Who uses marketing? How is it changing?
Notes on the economic cycle and free market
Question: (due tomorrow)
1. If Canada is heading into a recession, what could the following company's marketing departments do to help keep customers buying their products, despite a downturn in overall consumer spending?
a) a BMW dealership
b) a Dollar store
c) a beauty salon
d) a travel agency
PLEASE E-mail your answer to southwell_j@sd36.bc.ca
Mon Oct 27
Welcome and introductions
Time to finish previous work on chapters 4 and 6.
When you are finished, please check out the following website, it has interesting information on how to save money and how to keep yourself out of dept.
www.feedthepig.org
Time to finish previous work on chapters 4 and 6.
When you are finished, please check out the following website, it has interesting information on how to save money and how to keep yourself out of dept.
www.feedthepig.org
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