Thursday, October 30, 2008

Fri Oct 31

Happy Halloween!!

Watch Video "Buying into Sexy"

After the video, answer the following questions and E-Mail the to me please.

1. What is a Tween?

2. What is "Age Compression"?

3. Do you think that Demand for products always exists, or can marketers create demand? Explain.

4. Do you think that 'sexy' ads improve or hurt the overall image of women? Explain

Thur Oct 30

Commercial Day

Time to finish work from yesterday and start to work on finding an advertisement to present to the class.

(Sorry about the technical difficulties)

Tuesday, October 28, 2008

Wed Oct 29

Please go to the following links and answer the questions. (Advanced Students as well) When you finish, please print out the answers and hand them in. See you tomorrow :)

Yesterday we talked about the economic cycle and how the way people spend their money can effect the overall economy. Answer the pole question at the link below and then answer the question. http://www.cbc.ca/news/polls/economic-circumstances.html

1. How do you feel about the current economic situation? Are you worried? How does this compare to how most people in Canada feel?

Watch the video at the following link.
http://www.cbc.ca/video/popup.html?http://www.cbc.ca/mrl3/8752/news/features/students-financials-081018.wmv

Next read the article on financial tips for people in their 20's at the following link (I know your not in your 20's but you will be sooner than you think)

2. What are 4 peices of advice that you got from this article (point form is okay)?

Go to the following link and then answer question #3

3. In your own words define GDP.

Next look at the next link on GDP and the World. (I've given you a link to a map with the country names as well)
http://en.wikipedia.org/wiki/Image:GDP_nominal_per_capita_world_map_IMF_2007.PNG
http://www.mapsnworld.com/world-map-political.html

4. What country's have the highest GDP?

5. What areas have the lowest GDP?

Many large company's operate internationally and a country's GDP could impact the company or change how a product is marketed. Coke is a good example go to the link below.
http://www.coca-cola.com/

6. Is it a good idea for coke to sell and advertise in so many countries around the world? Why or Why not?

7. What are some other company's that could operate all over the world (in country's with high and low GDP)?

8. What are some company's that would only be successful in country's with High GDP?

9. What kind of company's would only be successful in country's with Low GDP?

Monday, October 27, 2008

Tue Oct 28

Commercial Day

Discussion, "What is marketing?" Who uses marketing? How is it changing?

Notes on the economic cycle and free market

Question: (due tomorrow)
1. If Canada is heading into a recession, what could the following company's marketing departments do to help keep customers buying their products, despite a downturn in overall consumer spending?
a) a BMW dealership
b) a Dollar store
c) a beauty salon
d) a travel agency

PLEASE E-mail your answer to southwell_j@sd36.bc.ca

Mon Oct 27

Welcome and introductions

Time to finish previous work on chapters 4 and 6.

When you are finished, please check out the following website, it has interesting information on how to save money and how to keep yourself out of dept.

www.feedthepig.org