Last Day of review before your final exam TOMORROW!!!
Here is the list of terms from Chapter 9.
Advertising is most important for
identical
mass marketed
easy to describe
low priced
new
heavily competitive
Brand awareness
brand trial
brand preference
brand reminder
brand repositioning
Unique selling proposition
SWOT
biological appeal
emotional appeal
rational appeal
social appeal
8 Types of media with advantages and disadvantages for each.
Lobbyist
Contests and sweepstakes
refunds and rebates
redemption
premium
self liquidators
Point of purchase
When you finish these terms, go to the shared drive, classes, Mr Southwell, Review games, and do the review games. The SWF files are the ones to open.
Tuesday, January 20, 2009
Tue Jan 20
Chapter 4
market research
hard data
primary data
secondary data
periodicals
consultants
quantitative research
qualitative research
test marketing
closed ended questions
open ended questions
random sampling
media reasearch
consumer tracking devices
*how store design increases sales
*how store design decreases shrinkage
*shrinkage
Chapter 5
feasibility study
invention
innovation
8 stages of product development
utility
form utility (material, sent,flavour, colour, design, packaging)
information utility
place utility
time utility
possession utility
product mapping
marketing oppourtinity analysis
cost benefit analysis
ergonomics
* GATT
* WTO
* Subsidies
* Hyperinflation
* Tween
* Age Compression
* Word of mouth marketing (idea virus)
* commercial real estate
* residential real estate
(*) Slogan
(*) Jingle
* Knock off
market research
hard data
primary data
secondary data
periodicals
consultants
quantitative research
qualitative research
test marketing
closed ended questions
open ended questions
random sampling
media reasearch
consumer tracking devices
*how store design increases sales
*how store design decreases shrinkage
*shrinkage
Chapter 5
feasibility study
invention
innovation
8 stages of product development
utility
form utility (material, sent,flavour, colour, design, packaging)
information utility
place utility
time utility
possession utility
product mapping
marketing oppourtinity analysis
cost benefit analysis
ergonomics
* GATT
* WTO
* Subsidies
* Hyperinflation
* Tween
* Age Compression
* Word of mouth marketing (idea virus)
* commercial real estate
* residential real estate
(*) Slogan
(*) Jingle
* Knock off
Sunday, January 18, 2009
Mon Jan 19
Today we are going to carry on with Review. Here is a list of Terms from Chapters 2 and 3.
Here is a list of what you are responsible for knowing for the Final Exam. Today we will have to computer based review activities and then you are to work on writing brief definitions for the following terms to study from. We will work on the difficult ones as a group.
* = Not in Textbook
Chapter 2
Customer
Consumer
(*) Consignment
Gatekeeper
Product Life cycles (traditional, seasonal, fad, niche)
fad vs trend
demographics
baby boomers
Thorndikes Law of Effect
Maslow's Hierarchy of Needs
Household name
* Celebrity endorsement
Bust
* Spin off product
Chapter 3
profit
free market
perfect competition
monopoly
oligopy
private property
public property
R & D (research and development)
direct competition
indirect competition
customer loyalty (card)
production cost
Top of the mind
Service base
Product base
value added service
market share
* communism
market segment
landed cost
category killer
Here is a list of what you are responsible for knowing for the Final Exam. Today we will have to computer based review activities and then you are to work on writing brief definitions for the following terms to study from. We will work on the difficult ones as a group.
* = Not in Textbook
Chapter 2
Customer
Consumer
(*) Consignment
Gatekeeper
Product Life cycles (traditional, seasonal, fad, niche)
fad vs trend
demographics
baby boomers
Thorndikes Law of Effect
Maslow's Hierarchy of Needs
Household name
* Celebrity endorsement
Bust
* Spin off product
Chapter 3
profit
free market
perfect competition
monopoly
oligopy
private property
public property
R & D (research and development)
direct competition
indirect competition
customer loyalty (card)
production cost
Top of the mind
Service base
Product base
value added service
market share
* communism
market segment
landed cost
category killer
Fri Jan 16
Today we start Review for your final Exam on THURSDAY JANUARY 22!!
Here is a list of terms for Chapter 1
Here is a list of what you are responsible for knowing for the Final Exam. Today we will have to computer based review activities and then you are to work on writing brief definitions for the following terms to study from. We will work on the difficult ones as a group.
* = Not in Textbook
Marketing:
Industrial goods (finished goods)
Raw material
Supply and Demand
Marketing Organization (Regional, International, Brand, Distribution)
Target Market
aggregate market
differentiated market
Marketing mix (4 P's)
Product Mix
Promotions Mix
Pricing Mix
Place Mix
Brand / Branding
Push strategy
Pull strategy
* Census
Here is a list of terms for Chapter 1
Here is a list of what you are responsible for knowing for the Final Exam. Today we will have to computer based review activities and then you are to work on writing brief definitions for the following terms to study from. We will work on the difficult ones as a group.
* = Not in Textbook
Marketing:
Industrial goods (finished goods)
Raw material
Supply and Demand
Marketing Organization (Regional, International, Brand, Distribution)
Target Market
aggregate market
differentiated market
Marketing mix (4 P's)
Product Mix
Promotions Mix
Pricing Mix
Place Mix
Brand / Branding
Push strategy
Pull strategy
* Census
Tuesday, January 13, 2009
Wed Jan 14
Today we are going to talk about the Consumer Electronics Show 2009.
Start by going to the following link and reading the article.
http://www.cbc.ca/consumer/story/2009/01/12/tech-ces-winners.html
1. Why are some of the products predicted to be success? and failures?
Next go to the following links: http://www.youtube.com/results?search_query=CES+2009&search_type=&aq=f
watch several of the videos.
2. Which new products do you find interesting? Will they be commercially successful.
3. Are there any products that you don't think will do well? Why?
4. Is it worth it for companies to present new products at CES even though it can be expensive? Why or why not.
Start by going to the following link and reading the article.
http://www.cbc.ca/consumer/story/2009/01/12/tech-ces-winners.html
1. Why are some of the products predicted to be success? and failures?
Next go to the following links: http://www.youtube.com/results?search_query=CES+2009&search_type=&aq=f
watch several of the videos.
2. Which new products do you find interesting? Will they be commercially successful.
3. Are there any products that you don't think will do well? Why?
4. Is it worth it for companies to present new products at CES even though it can be expensive? Why or why not.
Tue Jan 13
Commercial Day
Today we are going to talk about the biggest auto show in the world. The North American International Auto Show in Detroit.
1. Pick 2 car companies and describe one of the new production models
(pick the companies and then go to their websites)
Go to the following link. http://www.sciam.com/blog/60-second-science/post.cfm?id=the-green-cars-of-naias-2009-2009-01-12
2. Find 3 different concept cars and say what makes them new and innovative. Would they sell? Why or why not.
Go to the following website: http://www.naias.com/
3. What kind of advertising is used on the website
4. Find the 'Best of the Autoshow'. Do you agree with any of the choices? Explain how being chosen in the best of show could help a company.
Today we are going to talk about the biggest auto show in the world. The North American International Auto Show in Detroit.
1. Pick 2 car companies and describe one of the new production models
(pick the companies and then go to their websites)
Go to the following link. http://www.sciam.com/blog/60-second-science/post.cfm?id=the-green-cars-of-naias-2009-2009-01-12
2. Find 3 different concept cars and say what makes them new and innovative. Would they sell? Why or why not.
Go to the following website: http://www.naias.com/
3. What kind of advertising is used on the website
4. Find the 'Best of the Autoshow'. Do you agree with any of the choices? Explain how being chosen in the best of show could help a company.
Sunday, January 11, 2009
Mon Jan 12
Good Morning, one more week until we start review for your final exam. It is worth 10% which is enough to either bring you up or down a letter grade.
Please see Mr. Southwell if you missed the Chapter 9 test on Friday.
You have the class to work on your Bad Product Good Commercial Today. Remember we will be presenting them on Wednesday. If they are not done or you are not here, you loose 25% off your mark!!!
Make sure you can get it onto my laptop by the START of class on Wednesday!!
Please see Mr. Southwell if you missed the Chapter 9 test on Friday.
You have the class to work on your Bad Product Good Commercial Today. Remember we will be presenting them on Wednesday. If they are not done or you are not here, you loose 25% off your mark!!!
Make sure you can get it onto my laptop by the START of class on Wednesday!!
Subscribe to:
Comments (Atom)